A Note from All of Us at Hustle Beauty 💛

Dear Hustle Community,

From the very beginning, Hustle has been more than a beauty brand to us — it’s been a dream we poured our hearts into. Together, we set out to create makeup that worked harder, simplified routines, and celebrated the spirit of hustle in every form.

After a lot of reflection and many tough conversations, we’ve made the difficult decision to close Hustle Beauty. This is not a decision we came to lightly. We truly tried every avenue we could to make this dream a reality, but the reality is that today’s retail and consumer landscape is challenging, especially for niche and emerging brands. Market saturation, rising operational costs, and shifting consumer behavior have squeezed businesses like ours more than ever.

We are endlessly grateful for you — our community, our customers, and our biggest cheerleaders. Your support, encouragement, and belief in us have meant everything. Hustle would never have existed without you.

As we wind things down, we’ll be offering final sales on remaining inventory. We hope you’ll take this last chance to stock up on your favorites.

With gratitude and love,

Hustle Beauty